Sapth

Project Title 
Sapth

Category 
Branding, App Design

The label 'SAPTH' is an Indian brand that deals with traditional jewelry. 'Sapth' means the number 7 in sanskrit. In hinduism, the number 7 is considered to be auspicious. The logo is inspired from the numerical form of the digit 7 in sanskrit and the kolam designs from India. Kolam is a traditional form of drawing from the south of India. It is a geometrical drawing that is based on symmetry and precision, much like the designs of Sapth. As one of the specialities of the brand is south-indian jewelry, the logo is derived from it. The form of the mnemonic is sleek and modern yet preserving an essence of tradition. It is representative of a popular pendant design structure.