Lessonly is a B2B tech start-up company which provides an intuitive and extremely user-friendly learning management software. During my fellowship, I got the chance to work with their marketing as well as development team to produce various deliverables. To attract more clients, we had to show employers what benefits they could achieve objectively by using Lessonly. By collaborating with the marketing team, we launched a series of Linkedin sponsored advertisements as well as blog posts that were shared across social media. After a lot iteration, we also refined the features page of the company to highlight it’s selling points for which I developed an icon set that complimented their visual style. During the process, I realized that there is a big loophole is their visual system as it lacked consistency. This realization led to the design and development of the lessonly style guide. As a part of their development team, I worked on improving the experience of the product by refining the settings page and developing a more intuitive interface for the same.